Born and raised on the Near East Side of Indianapolis, Poindexter is making waves in the Midwest hip-hop scene, and he’s coming through with something fresh for fans who appreciate the classics with a modern twist. With his upcoming underground mixtape “New Testa” on the horizon, Poindexter is giving us a first taste of what’s to come with his lead single, “Zeitgeist.”
“Zeitgeist” isn’t just a track; it’s a journey through time, with a clear homage to old-school hip-hop. The track stands out with its sharp 90s-inspired snare and a beat that feels straight out of the golden era of rap. Poindexter layers this classic foundation with his confident, swagger-filled lyrical flow, making it a seamless fusion of the past and future. This is more than just a single—it’s a statement Poindexter needed to get off his chest. His lyrics pull listeners into his world, sharing pieces of his journey and past. You can feel that he’s got something to say, and every word feels intentional, inviting fans to follow along as he leads them down his own path.
The music video, directed by Jshotin and shot on the streets of New York City, perfectly mirrors the vibe of the single. With a lifestyle focus, the video captures Poindexter in his element—moving through the world with purpose. If you know Poindexter, you know he’s a traveler, constantly on the road performing, and always hunting down some of the freshest clothes. His style is a reflection of his intentionality, piecing together looks as carefully as he crafts his music. The video pulls viewers into his world, giving a glimpse of his lifestyle and the energy that defines him.
To make this visual even more impactful, Poindexter teamed up with producer TeeWatt and Ukrainian director and editor Blindcapvision, adding a surreal, almost psychedelic layer to the visuals. The result is a trippy, visually engaging experience that perfectly complements the introspective and hard-hitting vibe of the song.
As fans anticipate the release of “New Testa”, the excitement around “Zeitgeist” continues to build. The mixtape promises to be a distillation of Poindexter’s evolving sound—a perfect blend of nostalgic influences and forward-thinking hip-hop. “New Testa” is set to drop later this month, and it’s shaping up to be the project that puts Poindexter on the map.
Check out the video for “Zeitgeist” below, and stay tuned for more as Poindexter continues to rise in the game.
